A few weeks ago Runners World UK posted a behind the scenes look of the April cover shoot on their instagram feed (click to see larger image).
I have never been able to get my head around why these magazines insist on having a photo of someone fake running on the front cover. It genuinely doesn’t make any sense. They don’t even look slightly real, for example take this lady on the front of women’s running I spotted last year.
They are everywhere.
Inside these magazines there might be stories of inspiring real runners but on the outside there is more often than not an air brushed image of a model jogging on the spot against a super imposed background.
You’re not really running outside are you…
Look at all the equipment that photographer has up top. Would it be so difficult to get down to a race and take a picture of a proper runner, actually running?
I spent the morning with Simon Lamb on Sunday cheering for friends at the Hampton Court Half Marathon and look at the photos he managed to take.
I dont mind who it is. An elite athlete, a seasoned ultra runner, cross country, track, trail, old, young, experienced, beginner. I’d be happy to see any runner on your front cover as long as they are real.